Shortly after it was founded in August 1998, the Cuss Control Academy began receiving national attention. The media coverage increased dramatically following the April 2000 publication of Jim O'Connor's book, CUSS CONTROL, The Complete Book on How to Curb Your Cursing.

By May 2003, O'Connor had appeared on more the 85 TV shows, including Oprah, the View, the Early Show (CBS), World News Tonight (ABC), CBS Evening News, CNN, and The O'Reilly Factor. He has been featured in more than 450 newspapers and magazines, and interviewed on nearly 600 radio stations in seven countries!

Below are some comments on O'Connor's program from members of the media. Additional comments generated by his book can be found by going to CUSS CONTROL: THE BOOK.

"For those needing to break the expletive habit, James O'Connor has created the Cuss Control Academy, a kind of bleepers anonymous. He advises that cursing ruins your image."
-- Editorial, New York Times

"I swear, and it's the one thing that I really don't like about myself. In a recent survey, 89 percent of the people said swearing is an issue with them. Jim O'Connor runs the Cuss Control Academy, which teaches people how to stop swearing. I agree that swearing is terrible, and I'm going to quit."
-- Oprah Winfrey, the Oprah Winfrey Show

"From the schoolyard to the workplace, the casual common and public use of swearing has reached what many people consider to be shocking heights. 'It's not just the words, it's the attitude behind the words,' says Jim O'Connor. 'We just keep getting more hostile, more aggressive, more abrasive and more belligerent.'"
--Christopher Noxon, The Los Angeles Times

"I've found myself cursing in front of people I don't know and then worrying about whether or not they were offended for the rest of the conversation. I scheduled an appointment with Jim O'Connor of the Cuss Control Academy...Fellow student Jonathan Rix says O'Connor's school changed his life."
-- Joel Stein, Time Magazine

"Many people don't realize how much and how easily they curse, says O'Connor. Without thinking about it, they swear at their computers and while waiting in slow lines...Soon it becomes a bad habit."
-- The National Enquirer

"Mr. O'Connor preaches the curse-less gospel at his Cuss Control Academy to everyone from tax accountants to juvenile delinquents. People are surprisingly receptive. Even high-schoolers have given him standing ovations."
-- Abraham McLaughlin,
the Christian Science Monitor

"Mr. O'Connor is not out to eliminate swearing. He simply advocates more controlled public behavior."
-- Meera Soma, Crain's Chicago Business

"Professor Timothy Jay is finding people are now swearing more than ever. He has written about it, and says women are swearing more in public, kids are swearing more in school, they are saying worse swear words than ever before, and they are swearing earlier than they ever have. Most parents have fought and lost the battle that Jim O'Connor is taking on."
--Richard Schlessinger, CBS Evening News

"Jim O'Connor's no-cuss academy helps students and professionals clean up their discourse. Swearing is not only bad manners, he says, it's poor communication that shows a lack of imagination and a limited vocabulary."
-- Kim Asch, Washington Times

"Just in case you someday have to move back in with your parents, you might want to call James V. O'Connor, president of the Cuss Control Academy. We at Maxim agree that casual swearing is bad, mainly because the overuse of swear words blunts the impact when you really want to let loose."
-- Maxim Magazine

"The Cuss Control Academy is a great idea, because swearing is a serious subject. It's a heck of a program."
–Jose Sanders, WLS-TV , Chicago (ABC)

"I've been a reporter for more than 25 years. I've covered everything, but this is original. O'Connor has something here."
-- Casey Banas, Chicago Tribune

"Swear words are not just harmless colloquial expressions of a free and modern society, says O'Connor, who has made national headlines with his campaign to curb public swearing. The crusade against public swearing is about the good of society."
--Ovetta Sampson, Knight Ridder newspapers

"I wish O'Connor luck. He is launching his crusade in what might be the golden age of profanity. Most of the language taboos have crumbled from television, radio and movies."
-- Joe Blundo, The Columbus Dispatch

"Our society is conditioned for instant gratification, perfection. O'Connor says that if we don't get perfection, if something breaks or doesn't go our way, we complain, whine and swear about it. He says employers want workers who are upbeat, can deal with daily aggravations, and confront problems with an I-can-fix-it attitude."
--Rebecca Bovenmyer, Smart Workplace Practices

"O'Connor says too many people have developed lazy language habits that replace simple but meaningful words. It's not his intention to wipe out swearing, but to help people find less objectionable words and phrases and deal with their daily annoyances."
-- Rich Davis, Evansville Courier

"O'Connor acknowledges that swearing can help vent anger or be used for comedic effect, but its overuse becomes tiresome. He says chronic cursers might be intelligent and possess noble traits, but their rough language can mask their positive attributes."
-- San Bernardino County Sun

"Congratulations on your Cuss Control project. Feel free to use my name as supporting your efforts 100 percent."
-- Steve Allen, entertainer

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